A Pair of Food Blogging Classes with Madame Fromage


I started blogging in February 2005. In actual years, that’s not so long ago, but in internet years, it’s at least two lifetimes. I’ve written hundreds of thousands of words for wide swath of online sites (most of them having to do with food, Philadelphia or food in Philadelphia). I’ve launched, run, edited, managed and even closed blogs.

I know a little bit about this blogging thing.

Next month, I’m teaming up with Tenaya Darlington (you might know her as Madame Fromage), to teach a pair of workshops about food blogging at Indy Hall. The first session is geared to those who are newer to the food blogging world or haven’t even started a blog yet. The second workshop will be a bit more advanced and is the perfect thing for those who need a bit of grounding and focus. Both sessions will leave you motivated, excited and happily fed (of course, I’ll be bringing jam). We hope a few of you will join us!

Food Blogging I : An Introduction
Sat., October 15, 10-1 p.m.
Indy Hall, $75, includes brunch
Instructors: Marisa McClellan & Tenaya Darlington

Want to launch a food blog, or spice up the one you’ve already started? Spend a morning developing your culinary identity. We’ll give you an anatomy lesson of good blog components, talk photo gear, explore trends and niches, plus brainstorm future posts with you. This is a hands-on class. You will eat muffins. You will take lots of notes. When you leave, you’ll have all the tools to start blogging with a clear vision of the food story you want to share.

Food Blogging II: Ethics & Etiquette
Sat., Nov. 5, 10-1p.m.
Indy Hall, $75, includes breakfast
Instructors: Marisa McClellan & Tenaya Darlington

So you’ve been blogging for a while, but you’re wondering how to get noticed. And you’re worried your posts might be too long. And you think you might want to run advertising? In this 3-hour workshop, we’ll run through Blog Ethics 101 and help you think through the choices ahead. We’ll also look at several case studies of successful bloggers who have landed book deals and launched full-blown careers in writing. It’s not just about branding, it’s also about understanding the ethics and etiquette around posting recipes, photos, and comments. Consider this your baptism into the pro blogger community.

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9 responses to “A Pair of Food Blogging Classes with Madame Fromage”

  1. I hope you’ll share some of the etiquette tips here after the class. If I lived in Philly I would be there for both classes, but since I’m not, I’d especially love to learn some etiquette tips. I often find myself wondering if I’m doing something wrong, but don’t know what the rules are. I’m guessing I’m not alone on that!

  2. I wish that I lived in the Philly area too because I would love to attend both of these workshops. I just started blogging a little over a month ago and have so, so much to learn. Do you think it would be possible to offer these classes online at some point in the future?

  3. Have you ever considered hosting an online class/workshop? I’d happily participate (and pay money to do so) in this kind of thing!

  4. This is awesome. Love that you are offering this; would come just for jam and muffins;). BTW loved the ‘in blogging years its two lifetimes.’ I started AUG 2006 and I appreciate that perspective! Ah such the pioneers;).

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