I started blogging in February 2005. In actual years, that’s not so long ago, but in internet years, it’s at least two lifetimes. I’ve written hundreds of thousands of words for wide swath of online sites (most of them having to do with food, Philadelphia or food in Philadelphia). I’ve launched, run, edited, managed and even closed blogs.
I know a little bit about this blogging thing.
Next month, I’m teaming up with Tenaya Darlington (you might know her as Madame Fromage), to teach a pair of workshops about food blogging at Indy Hall. The first session is geared to those who are newer to the food blogging world or haven’t even started a blog yet. The second workshop will be a bit more advanced and is the perfect thing for those who need a bit of grounding and focus. Both sessions will leave you motivated, excited and happily fed (of course, I’ll be bringing jam). We hope a few of you will join us!
Want to launch a food blog, or spice up the one you’ve already started? Spend a morning developing your culinary identity. We’ll give you an anatomy lesson of good blog components, talk photo gear, explore trends and niches, plus brainstorm future posts with you. This is a hands-on class. You will eat muffins. You will take lots of notes. When you leave, you’ll have all the tools to start blogging with a clear vision of the food story you want to share.
So you’ve been blogging for a while, but you’re wondering how to get noticed. And you’re worried your posts might be too long. And you think you might want to run advertising? In this 3-hour workshop, we’ll run through Blog Ethics 101 and help you think through the choices ahead. We’ll also look at several case studies of successful bloggers who have landed book deals and launched full-blown careers in writing. It’s not just about branding, it’s also about understanding the ethics and etiquette around posting recipes, photos, and comments. Consider this your baptism into the pro blogger community.